Monday, April 25, 2011

Who wants #GetGlue Royal wedding sticker

Amplify’d from socialtimes.com

GetGlue has two dates for Friday’s Royal Wedding of Prince William and Kate Middleton, as the entertainment-based sticker-awarding social network announced agreements with NBC News/MSNBC and TLC.


Users who check in to coverage of the festivities by NBC News and MSNBC can earn special Royal Wedding stickers.

Likewise for GetGlue users who check in to any of TLC’s wedding-related specials.


The Royal Wedding will air across several broadcast and cable networks Friday at 5

Read more at socialtimes.com
 

Saturday, April 9, 2011

#Google #NFC face huge competition

Amplify’d from www.eweek.com



Enterprise Mobility: Google NFC Mobile Payments May Face Apple, Amazon, PayPal as Challengers


Apple is reportedly building NFC for a future iPhone, which could blow open the market for NFC because the company has sold more than 100 million iPhones. This presents a Catch-22 challenge. Until Apple releases an NFC-enabled iPhone, consumer awareness is likely to be low. Apple through its ubiquitous brand tends to call attention to new products. But when Apple does launch an NFC phone and hawks it as a mobile "iWallet," carriers will find it tough to sell Android phones that do the same. Just look at what happened to the Motorola Xoom, launching so close to the iPad 2.

Read more at www.eweek.com
 

Prepare 2 work harder 4 #Fb engagment

Amplify’d from www.prweb.com

EdgeRank Means Brands Now Need to Work Harder for Engagement, Says Punch

Punch is a boutique PR agency with the skill set and client base of a global agency.
The extension of Facebook’s EdgeRank algorithm to its pages now means that brands will have to work harder to maintain their fan engagement levels according to PR, search and social media agency Punch Communications.
The EdgeRank algorithm was initially implemented from a user perspective in April 2010, but evidence suggests that the algorithm has now been extended to include posts from any pages each individual user may have subscribed to (using the “like” button). This has had a direct effect on the post visibility of brand pages, resulting in the reach of pages being significantly less than it was previously

Quote startBrands will now need to work much harder in order to maintain the proportion of fans that are engaged within Facebook and proceed to achieve growth.Quote end
Read more at www.prweb.com
 

Wednesday, April 6, 2011

FourSquare but for Bloggers MessageParty

Amplify’d from techcrunch.com
Back in August of last year we wrote about MessageParty, a new location-based chat service that let you exchange messages with people (even strangers) located nearby. But that didn’t really work out — outside of a few random events, there was never a high enough density of messages for people to really interact with each other. So today the company is announcing that it’s relaunching (I’m avoiding the ‘P’ word) as something very different: location-based blogging, or, as CEO Amanda Peyton calls it, “GeoBlogging”. The service is going live today in New York City, and you can download the iPhone app right here.

But Peyton thinks that the time is right for such a service to start gaining traction. She explains that location-enabled devices have become so common — and people have become so used to the idea of sharing their location — that the time is ripe for services where location is the central driver of the service, as opposed to an add-on.


I don’t think she’s wrong (it would be nice to fire up an app and see interesting tags left by other people). But MessageParty has a tough road ahead of it. The service doesn’t currently have any inherently viral mechanics so it’s going to take a lot of work to gain traction — which is essential if the app is going to keep people coming back for fresh content.

See more at techcrunch.com