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MessageParty (The Remix): A New Service For Location-Based Blogging

Back in August of last year we wrote about MessageParty, a new location-based chat service that let you exchange messages with people (even strangers) located nearby. But that didn’t really work out — outside of a few random events, there was never a high enough density of messages for people to really interact with each other. So today the company is announcing that it’s relaunching (I’m avoiding the ‘P’ word) as something very different: location-based blogging, or, as CEO Amanda Peyton calls it, “GeoBlogging”. The service is going live today in New York City, and you can download the iPhone app right here.

But Peyton thinks that the time is right for such a service to start gaining traction. She explains that location-enabled devices have become so common — and people have become so used to the idea of sharing their location — that the time is ripe for services where location is the central driver of the service, as opposed to an add-on. I don’t think she’s wrong (it would be nice to fire up an app and see interesting tags left by other people). But MessageParty has a tough road ahead of it. The service doesn’t currently have any inherently viral mechanics so it’s going to take a lot of work to gain traction — which is essential if the app is going to keep people coming back for fresh content.

See more at techcrunch.com

 

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