Prepare 2 work harder 4 #Fb engagment

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Amplify’d from www.prweb.com

EdgeRank Means Brands Now Need to Work Harder for Engagement, Says Punch

The extension of Facebook’s EdgeRank algorithm to its pages now means that brands will have to work harder to maintain their fan engagement levels according to PR, search and social media agency Punch Communications.

The EdgeRank algorithm was initially implemented from a user perspective in April 2010, but evidence suggests that the algorithm has now been extended to include posts from any pages each individual user may have subscribed to (using the “like” button). This has had a direct effect on the post visibility of brand pages, resulting in the reach of pages being significantly less than it was previously

Brands will now need to work much harder in order to maintain the proportion of fans that are engaged within Facebook and proceed to achieve growth. Read more at www.prweb.com

 

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